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Experience the #MUSTANGmansion in Italy
Traveling in Tuscany - The MUSTANG Mansion is moving to Italy this spring. For the new spring / summer 2020 campaign, MUSTANG is focusing on the successful concept of the "MUSTANG Mansion" for the fourth time - this time in Italy. This is where MUSTANG & Friends came together in the Tuscan idyll and had an unforgettable time.
The around 20 members of the MUSTANG & Friends team spent a week in a 1940s villa in Tuscany. The exuberant and harmonious mood in the MUSTANG Mansion as well as the instinctive moments were captured in photos and film and can now be seen at the stationary point of sale, in the online shop and on the social media channels.
The "MUSTANG Mansion" campaign concept, which stands for authenticity, naturalness and originality, was launched in 2018. The MUSTANG Mansion in Los Angeles kicked off in autumn / winter 18. For the spring / summer 19 collection, the mansion moved on to Croatia, the production of the autumn / winter 19 campaign took place in the mountains of Austria. The trip continued to Italy for the spring / summer ’20 collection inspired by Italian style and lifestyle. Read more about the campaign in our stories (link to blog post). You can find a nice insight “behind the camera” of the production on our Instagram channel (Link Instagram).
In addition to a current campaign film and a lookbook for the trendy new styles, an image film of the brand was also created within the MUSTANG mansion. MUSTANG has already produced commercials and image films in the past and has thus appealed to TV and cinema viewers and won them over. On the production trip through Italy, a new image film of the brand was created - for the first time as part of the MUSTANG Mansion. Two people come together on trips, experience unforgettable moments together and create beautiful memories before the paths finally separate again. The video will be accompanied musically and accompanied by an emotional text in the form of a poem.
The focus of the current pieces is on authentic denim styles. The style of the new collection is urban yet playful. The MUSTANG design team found inspiration for prints, artwork and jeans in the Italian way of life and in the landscapes of Tuscany. Cool, modern monochrome and with a few splashes of color such as orange and lime yellow, the colors of Italy are reflected in the collection parts. Daring patterns such as animal prints, checked patterns and stylized camouflage as well as large, floral prints are special highlights on shirts and trousers.
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